Market and Product Development

A key element of a sustainable waste management strategy

Services:

• Product development
• Marketing strategy development
• Marketing strategy implementation
• Brokering services
• Analytical services
• Quality control
  

Product development

Understanding the needs of the clients, and developing the composting processes and the composted materials to suit the needs of both the waste processor and the product consumer, taking into account:

• Technical properties
• Aesthetic properties
• Purity (physical and chemical)
• Audit trail
• Alternative products
• Timing of use
• Location of use
• Quantities required
• Cost

Marketing Strategy

Assessment of raw materials for potential to meet the above requirements and the development of blends of different raw materials to produce the required product, considering:

• Nutrient content
• Physical structure
• Microbiological properties
• Heavy metal levels
• Physical purity
• GMO content

Brokering services

Brokering of wastes to match the requirements of the supplier and of the compost producer

Analytical services

Testing of product quality and reporting in relation to the intended use properties, for example:

• Nutrient content
• Physical structure
• Microbiological properties
• Human, animal and plant pathogens
• Weed content
• Heavy metal levels
• Physical purity
• GMO content

Greenhouse trials and field trials can be conducted if required

Quality Control

Development of quality control procedures to meet the needs of the market and regulatory authorities. Independent advice on the appropriate technology for the production of compost.
Independent advice on hardware and software for monitoring and tracking the movement of material through the process including:

• Input and output weights and conditions
• Time / temperature profiles for compliance purposes
• Determination of optimum turning intervals
• Sampling for analysis

Assistance with compliance with standards and statutory requirements including:

• PAS 100 Specification for composted materials
• ‘Organic’ standards of food production
• Animal By-Products Regulations
• Waste Management Licensing and Waste Management Licensing Exemptions

ORA combines all of the above elements into a comprehensive marketing strategy.